Who we are

APEX Consumer Strategy brings 10+ years of experience across a multitude of FMCG categories in both developed & developing markets, as well as in a global headquarters capacity.

Our expertise includes multiple years of experience in North America and China, as well as strategic project experience in large consumer markets such as Mexico, Brazil, The Philippines, Indonesia and India, amongst others.

With experience spanning functions including Customer Marketing & Finance, we specialize in developing actionable Customer & Category plans, Revenue Growth Management solutions, Corporate Strategy, and P&L/Cost Transformation that deliver measurable results.

Our team is known for its high-energy & collaborative approach, having led diverse, cross-functional teams across markets to drive strategic projects.

We look forward to getting in touch.

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Why Choose Us

  • Enterprise-Level Rigor, SME-Friendly Execution

    Tier 1 FMCG methodologies translated into actionable plans for SMEs.

    Ensuring practical implementation within your team's capabilities and resources.

  • Cross-Functional Integration

    Our holistic approach considers multiple dimensions ensuring
    recommendations are developed with clear customer, shopper & financial outcomes in mind.

  • Global Market Perspective

    Our experience across markets helps SMEs think beyond local market limitations, identify expansion opportunities, and access category insights from a global lens.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!